Being in marketing is about delivering the best experience for your buyers. This means you need to be highly relevant and personalized in your messaging for a specific niche or for specific companies.
However, personalization is not just using dynamic fields like
<first name> or
<company name>. Your buyers assume you already know that. Personalization is really addressing a current problem your audience faces.
If you want to capture and hold your buyer's attention, you need to address their problems in a way that resonates with them emotionally.
With this template you’ll be able to create a messaging framework based on your customer insights.
You can use this framework to tell a relevant story to your (potential) customers that is super relevant and personalized.
This is key for capturing — and keeping — their attention
A Notion template to duplicate