ABM 101 – An Introduction to Account Based Marketing

Signs that tell you to consider Account Based Marketing for your business.

▪️You generate relevant leads but not enough pipeline and revenue, or it takes too long to get results.

▪️Marketing is hitting its volume-based targets (e.g., # of MQLs), but the Sales team is missing its quota.

▪️Your Sales team is unhappy with the quality of leads generated by Marketing. They either ignore leads from Marketing or lose lots of time following up on leads that don't buy.

▪️Marketing-sourced pipeline is low. That's why you often still rely heavily on Sales doing outbound to generate pipeline.

▪️You struggle to make your content and outreach more relevant and personalized for your customer's DMU and Buyer Roles.

Recognizable? You might want to shift your focus from a lead-based to an account-based strategy. Because you're not marketing and selling to a lead, you're marketing and selling to an account.

Account Based Marketing (ABM) has the potential to revolutionize your marketing efforts and drive real business growth.

But where do you start if you're new to with ABM? This guide is here to help! In this easy-to-read guide, you'll discover:

• The difference between ABM and traditional marketing strategies and why ABM is a game-changer
• The benefits of ABM for your business
• The key components of a successful ABM campaign
• Tips and best practices for implementing ABM in your organization
• The tools and technology needed for a successful ABM campaign

Get your copy of "An Introduction to Account-Based Marketing" today and start your ABM journey.