Ideal Client Profile Template

Having an Ideal Client Profile (ICP) is critical for marketing and sales to succeed.

Having an ICP helps align your internal teams with identifying the accounts most likely to become high-value customers. Because if you don’t know who your customer is, you are not able to understand their challenges and goals, not able to help them in their buying journey, and in the end they won’t buy from you.

This template helps you and your team to build your own ICP from scratch. It looks futher than firmographics. It takes you best customers as a starting point, helping you understand why they are your best customers and how you can use that information to find similar companies.

Using an ICP framework like this helps deliver faster sales cycles, higher conversion rates, and greater lifetime values.