Channel & Campaign Performance Tracker

After working at a marketing agency for several years, I know the opportunities paid advertising brings to your business. The impact is huge, from reaching your audience to bringing in new opportunities.

After helping numerous companies grow their business, I noticed one challenge around paid advertising; all my clients needed help identifying which channels and campaigns to scale.

Why was this a challenge? Because people tend to look at the wrong numbers, which results in burning money on low-performing channels or campaigns.

Yes, paid advertising can boost your marketing campaigns and business and be worth your money – 100%. But you have to measure it right. Analytics provided by the channel or your CRM, like HubSpot, doesn’t give you the complete picture.

That’s why I always use this template to analyze the performance of paid advertising efforts. It prevented me and my customers from making wrong decisions.

I now turned it into a Notion template so you can use it to check your performance and make the right decisions based on the right information. Let’s grow 🚀